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tips Archives - Deborah L. Kerbel
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Charitable Events Positively Effect Your Business


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Charitable events are not only a good thing to host, it is also good for business. Aside from the first goal of philanthropic efforts — helping others — there are other positive side effects. Here are a few ways that your company’s charitable activities can positively affect your business: 1. It can have a positive impact on your image. Charitable activity turns the media’s head. People like to see for-profit businesses being philanthropic, and it’s the kind of inspiring news that’s often shared with friends and family. 2. It could win you more (and more loyal) customers. Consumers are increasingly making purchase decisions based on how they feel about a company, and giving back definitely boosts a business’s reputation. These positive events can even turn into profits generated from loyal, repeat customers, who often double as the greatest (and most inexpensive) brand ambassadors. An easy way to turn customers into brand ambassadors is to get them...

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