“Should we host an event this year?”   As previously immersed in the banking and brokerage industry within corporations and currently as a Corporate Event Planner, this is inevitably what most companies struggle with each year.  If there is one thing I’ve learned over the years, it’s that events should always be part of your company’s marketing strategy.   Company events are often the first item excluded from the budget in times where companies need to save money.  In fact, many companies believe events are not necessary and least noticed if cut. However, corporate events should never be undervalued in the business world.   Now having been at both ends of the spectrum, it is clear that company events need to be more than just a fun time for employees to gather with pretty flowers.  When done properly, events can raise a company’s profile with new customers and solidify relationships with existing customers. However, the reality...