Corporate Events That Will Exceed Expectations

“Should we host an event this year?”   As previously immersed in the banking and brokerage industry within corporations and currently as a Corporate Event Planner, this is inevitably what most companies struggle with each year.  If there is one thing I’ve learned over the years, it’s that events should always be part of your company’s marketing strategy.   Company events are often the first item excluded from the budget in times where companies need to save money.  In fact, many companies believe events are not necessary and least noticed if cut. However, corporate events should never be undervalued in the business world.   Now having been at both ends of the spectrum, it is clear that company events need to be more than just a fun time for employees to gather with pretty flowers.  When done properly, events can raise a company’s profile with new customers and solidify relationships with existing customers. However, the reality...

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Charitable Events Positively Effect Your Business

Charitable events are not only a good thing to host, it is also good for business. Aside from the first goal of philanthropic efforts — helping others — there are other positive side effects. Here are a few ways that your company’s charitable activities can positively affect your business: 1. It can have a positive impact on your image. Charitable activity turns the media’s head. People like to see for-profit businesses being philanthropic, and it’s the kind of inspiring news that’s often shared with friends and family. 2. It could win you more (and more loyal) customers. Consumers are increasingly making purchase decisions based on how they feel about a company, and giving back definitely boosts a business’s reputation. These positive events can even turn into profits generated from loyal, repeat customers, who often double as the greatest (and most inexpensive) brand ambassadors. An easy way to turn customers into brand ambassadors is to get them...

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The Importance of an Invitation

We are all familiar with the traditional paper invitations. Do they really make a difference or would a quick text message suffice in this digital age? Email, Eventbrite, Facebook, to name just a few, at certainly at your fingertips. There is no denying that we live in a digital age, but what does this mean for invitations? I can tell you, which is actually quite embarrassing, the sense of excitement I get when I come home to see an actual, physical invitation waiting for me. I relish opening the envelope or box, feeling the paper, reading every last word and then proudly displaying it on my mantelpiece, as a little reminder of something to look forward. You can hardly say the same for an email, can you? Now Adding a twist – since niche events are the latest rave and more personal, making your guests feel like VIP’s, so does custom created themed...

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