Deborah Kerbel, Author at Deborah L. Kerbel

Tips

Mastering Corporate Event ROI

Dec 01 2018

https://prezi.com/view/ZoBpU7eAQNOd2p1HtYfn...

Deborah Kerbel

Tips

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Business

Corporations & Businesses Events Need to Be Protected

Nov 07 2018

Corporations & Businesses Events Need to Be Protected Recently I approached Jason Koop to discuss the events industry & my concerns with data security. I spoke to several experts in this area including companies, as well as Claudiu Popa & Yoseph Elkaim, among other cyber security professionals & realized the need to prepare the event industry for this imminent risk. Some event technology platforms on the market have glaring security flaws many companies use today. We are launching the 1st Cyber Security Summit in Canada, educating companies who plan events with internal teams & planers. Details to follow. Why You Need to be Concerned; 1) With event technology/innovation on the rise, companies are incorporating EVENT technology platforms for gathering valuable data. There is now more interest in information regarding their attendees’ profiles, behavioural data, etc. 2) This rise of innovative solutions and an increase in data capture, harbours serious risks. From data exploitation, data exchanges &...

Deborah Kerbel

Business

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Business

Government Grants Still Not Being Utilized – Free Unused Money!

Nov 06 2018

From the Globe and Mail: Government grants to small business – a.k.a. free money – go unused!! https://www.theglobeandmail.com/business/article-government-grants-to-small-business-aka-free-money-go-unused/?utm_source=Shared+Article+Sent+to+User&utm_medium=E-mail:+Newsletters+/+E-Blasts+/+etc.&utm_campaign=Shared+Web+Article+Links For those of you that came to my sold out event on September 24th regarding government grants and how we utilize them to assist you with your business goals and enhance the skill sets of your existing team/new hires - here is a fantastic article in the globe and mail recently. If you have not contacted us yet to get your application in for free funding! Contact me ASAP! We have many clients that have already been utilizing the benefits of free grant money. *picture from my seminar I hosted on Sept 24th 2018 Deborah...

Deborah Kerbel

Business

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Business, Events, Tips, Trends

Online Boutique Now Available – Shop Deborah L Kerbel

Nov 05 2018

Exclusiveness and Quality are the Hallmarks of Our Company From the moment we began designing the perfect event for each unique client, our collection of carefully curated items began to catch the eyes of guests. We have always been asked, "How do I get one, I would love to have one myself, do you sell these, are they for sale". And so...

Deborah Kerbel

Business, Events, Tips, Trends

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Business, Trends

Corporate Events That Will Exceed Expectations

Nov 04 2018

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“Should we host an event this year?” As previously immersed in the banking and brokerage industry within corporations and currently as a Corporate Event Planner, this is inevitably what most companies struggle with each year. If there is one thing I’ve learned over the years, it’s that events should always be part of your company’s marketing strategy. Company events are often the first item excluded from the budget in times where companies need to save money. In fact, many companies believe events are not necessary and least noticed if cut. However, corporate events should never be undervalued in the business world. Now having been at both ends of the spectrum, it is clear that company events need to be more than just a fun time for employees to gather with pretty flowers. When done properly, events can raise a company’s profile with new customers and solidify relationships with existing customers. However, the reality...

Event Success Formula

Nov 03 2018

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What separates great event strategies from those that are underwhelming? If you are reading this, I suspect you are interested in finding out. We know that the professional events industry is growing Organizations typically allocate 24% of their budget to events in order to connect with customers, educate attendees & generate new leads Overperforming companies have demonstrated their commitment to the power of in-person events Events are the single most effective marketing channel (31%) – over digital advertising, email marketing and content marketing Majority of overperforming organizations place a greater emphasis on live events in the future both in budget & number of events (63%) 91% of over performing organizations place a greater emphasis on live events compared to under performing companies Key Findings The overwhelming majority of overperforming organizations (87%) feel that their leadership team is supportive of their live event strategy. We can see...

Charitable Events Positively Effect Your Business

Nov 03 2018

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Charitable events are not only a good thing to host, it is also good for business. Aside from the first goal of philanthropic efforts — helping others — there are other positive side effects. Here are a few ways that your company’s charitable activities can positively affect your business: 1. It can have a positive impact on your image. Charitable activity turns the media’s head. People like to see for-profit businesses being philanthropic, and it’s the kind of inspiring news that’s often shared with friends and family. 2. It could win you more (and more loyal) customers. Consumers are increasingly making purchase decisions based on how they feel about a company, and giving back definitely boosts a business’s reputation. These positive events can even turn into profits generated from loyal, repeat customers, who often double as the greatest (and most inexpensive) brand ambassadors. An easy way to turn customers into brand ambassadors is to get them...

The Importance of an Invitation

Nov 03 2018

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We are all familiar with the traditional paper invitations. Do they really make a difference or would a quick text message suffice in this digital age? Email, Eventbrite, Facebook, to name just a few, at certainly at your fingertips. There is no denying that we live in a digital age, but what does this mean for invitations? I can tell you, which is actually quite embarrassing, the sense of excitement I get when I come home to see an actual, physical invitation waiting for me. I relish opening the envelope or box, feeling the paper, reading every last word and then proudly displaying it on my mantelpiece, as a little reminder of something to look forward. You can hardly say the same for an email, can you? Now Adding a twist – since niche events are the latest rave and more personal, making your guests feel like VIP’s, so does custom created themed...

Deborah Kerbel

Trends

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